Like stars in the universe, “digital advertising” has grown so big you need a media planning agency who invests exhaustively in researching the constellation of vendor options. RSW does just this — from email retargeting inside Facebook to IP-targeting of homes at the ZIP+4 level, we can share the latest tactics to improve your digital campaign results.

Digital planning and buying services include:

Digital Advertising
  • Audience profiling
  • Website rankings and demographic analysis
  • Digital display
  • Online video
  • Mobile advertising
  • Tablet advertising
  • Facebook advertising
  • Twitter advertising
  • Email advertising
  • Behavioral, contextual and semantic targeting
  • Audience targeting
  • Geo-targeting
  • Search engine marketing (Google, Yahoo, Bing)
  • Search-based retargeting
  • IP targeting
  • Ad serving
  • Digital campaign reporting
  • Campaign optimization management
  • Landing page structure consulting