From magazines to newspapers, print advertising is changing now more than ever before. It works, especially among older demographics, but readership shifts and new competition from tablets mean your ad strategy must closely match consumer behavior. RSW not only plans print based on the latest demographic media usage studies, but we help you manage tracking systems to ensure that responses from each title are measured and the mix is constantly optimized.
Print planning and buying services include:
- Consumer media usage evaluation
- SRDS database evaluation of more than 125,000 media properties, circulation/traffic, audience composition, and formats
- Remnant print advertising
- Regional and hyper-local
- Direct response tracking
- Performance measurement